The development of e-commerce channels to date, there are many sales platforms such as Tmall, Jingdong, and many online shopping models such as C2C, B2C, and C2B. However, many mold companies' understanding of e-commerce is still only at the stage of opening an online store.
Experts suggest that for small mold parts and accessories companies, they first set up their own sales shops from platforms such as Tmall and JD. With less investment and quick results, they can quickly develop their own e-commerce concepts and talent reserves. For medium-sized mold steel companies, the current mainstream B2C settled in stores, sales and distribution centers, established its own corporate official website or e-commerce platform, and comprehensively considered the brand's Internet communications and brand influence; for large integrated mold city property management companies, they may consider forming their own Electronic goods industry chain, from the brand communication, enterprise architecture, product structure planning, the formation of logistics and warehousing clusters and other aspects of the layout of future e-commerce.
Traditional mold companies entering e-commerce must also consider the brand's characteristics in the Internet, and consider the impact of online sales on offline sales, product mix design and pricing.